Worksheet · Graphic Design · Graphic Design Knowledge
Brand style guide template
From the lesson The Power of Color
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a three-to-five color palette.
2Check text contrast.
3Add it to your style guide.
Worked example to compare with: Testing contrast
- Pair: light yellow text on a white background.
- Result: very hard to read.
- Fix: use dark text on the white background, and keep yellow for small accents.
- Check: view the design in grayscale. If it is still readable, the contrast is probably fine.
Check yourself
- I can explain "The Power of Color" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com