Worksheet · Digital Marketing · Business Basics
Customer journey map template
From the lesson Customer Journey Maps
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pick a business and list five stages of its customer's journey.
2Add the touchpoint and feeling for each stage.
3Complete the journey map template and mark one fix.
Worked example to compare with: Finding and fixing the weak point
- Problem: the booking button is buried at the bottom of the mobile page, so people who want to try the gym give up at the decision stage.
- Fix: add a one-tap "Book a free trial" button at the top of the mobile page and in the business profile.
- Metric: trial bookings per week, compared with the four weeks before the change.
- Takeaway: a journey map is useful when it points to one specific fix.
Check yourself
- I can explain "Customer Journey Maps" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com