Worksheet · Digital Marketing · Business Basics
Growth strategy worksheet
From the lesson Business Growth
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Decide which growth stage a business you know is in.
2Choose one goal and two channels that fit that stage.
3Complete the growth strategy worksheet.
Worked example to compare with: Matching tactics to the stage
- Business: a new coffee shop.
- Early traction: it fills seats with referrals and local social posts, and tracks how many new customers say a friend sent them.
- Growth: with a steady base, it adds a loyalty card and a catering offer.
- Expansion: before a second location, it tests which neighborhoods already order from it online.
- Takeaway: the goal changed at each stage, so the marketing changed with it.
Check yourself
- I can explain "Business Growth" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com