Welcome to the course
Data Analysis
Welcome to Data Analysis. You will learn the key business metrics for subscription software, how to choose the right chart for a question, how to design visuals that make the point quickly and how to prepare data so that the results can be trusted. The worksheets use small datasets you can work through on paper or in a spreadsheet.
Start here
Meet your course
Every course opens with a short welcome, so you know what you will build, how the lessons flow and what you will take away. Each lesson ends with a printable worksheet, and the course ends with a final exam and certificate.
What this course covers
Everything you will learn
MetricsData VisualizationData Management
Course roadmap
3 short, focused modules, 6 lessons
Module 1: Metrics
There are hundreds of key performance indicators, but there is no use in measuring all of them. Learn to choose the business metrics that show how your business is really doing.
Lesson 1: B2B SaaS Metrics
- The most important KPIs for a young B2B SaaS company
- When to start tracking them
- Example: a startup's metrics over time
- Choose your metrics
Lesson 2: Key Business Metrics
- Why tracking irrelevant KPIs distracts from what matters
- How to choose the right ones
- Example: a business that cut its metrics down
- Pick your KPIs with the report template
Module 2: Data Visualization
Data visualization is the graphic representation of data. It produces images that communicate relationships in the data to the people viewing them.
Lesson 1: How to Choose the Right Chart or Graph for Your Data
- Why many data sources can feel overwhelming
- How to match a chart to a question
- Example: one data set shown in the wrong and right chart
- Choose charts for your data
Lesson 2: 14 Different Types of Graphs and Charts for Presenting Data
- An overview of each chart type
- When each one works best
- Example: charts compared
- Match charts to examples
Lesson 3: Different Types of Data Visualizations
- The most common questions about chart types
- How the visualization types differ
- Example: choosing between visualizations
- Pick a visualization for your report
Module 3: Data Management
Data management covers all the disciplines related to managing data as a valuable resource.
Lesson 1: Data Preparation
- Why data must be prepared before analysis
- The steps in preparing data
- Example: messy data made usable
- Clean a data set with the data cleaning checklist
Final exam and certificate
The final exam has 10 multiple-choice questions. Pass with 80 percent to unlock your certificate and a LinkedIn-ready badge. You can retake it as often as you like.
How every lesson works
Four short sections, built around real examples
1
Learn the concept
A clear, focused introduction to one idea, with no filler.
2
See real examples
Strong and weak examples, plus the data behind them.
3
Study an example
A realistic scenario, or a real-world case study where noted, that shows the idea in action.
4
Apply it and download
Build your own version using a worksheet or template you keep.
Free downloadable takeaway
Data cleaning checklist and report template
A checklist for cleaning data and a simple template for reporting your findings.
Every lesson has a printable worksheet, and the playbook gathers them all in one document. Print it or save it as a PDF, then use it in your job search, freelance projects or your own marketing.
Free template
Data cleaning checklist and report template
Certification
Pass the final exam. Earn your certificate.
- A 10-question multiple-choice final exam that covers every module
- Pass with 80 percent. Retake it as often as you like
- A certificate with a verification code, plus a LinkedIn-ready badge and an Add to LinkedIn button
A
Certificate of completion
Data Analysis
Awarded to you by Acadium
Keep going
Your next course
Free course
Website Design
Build a professional business website with no code.
Free course
Graphic Design
Graphic designers create visual communications that convey messages in an effective and aesthetically pleasing manner.
Free course
Marketing Analytics
Measure what works and report on it with confidence.
Quick answers
Course questions
Is this course really free?
Yes. Acadium courses are free to take.
How long does it take?
You learn at your own pace. Lessons are short and focused, so they fit around work or school.
How do I get my certificate?
Finish the lessons, then take the final exam. Pass with 80 percent and your certificate appears straight away, with a verification code, an Add to LinkedIn button and a downloadable badge.
Can this help me get an apprenticeship?
Yes. Finishing courses and building a portfolio helps you stand out to mentors when you apply for a remote apprenticeship.