1 Learn the concept
The key to a great video is a script that speaks directly to the needs and wants of your audience. A script gives your video structure, keeps it short and helps you avoid rambling. This lesson shows how to write one: a hook, the main points and a call to action.
2 See it in action
- Start with a hook that states the benefit.
- Cover one idea in a few clear points.
- Write the way you speak.
- End with one clear action.
Worked example
Tightening a script
Before: "In this video I am going to be talking about how you can fix a flat tire."
After: "Flat tire? You can fix it in five minutes."
Read aloud: cut anything that is hard to say.
Result to look for: a shorter script that sounds like a person speaking.
3 Study an example
Example scenario
A thirty-second script: a one-line problem, three quick steps and a final line telling viewers where to learn more. The finished video is tight and easy to follow.
4 Apply it and download
- Write a script for a short video.
- Read it aloud and trim.
- Use the script template.
Worksheet Video script templateOpen, print or save as PDF