1 Learn the concept
As a marketer, it is important that you know how to create a video for a business. Online editors make it possible to build professional-looking videos from templates, stock footage and text. This lesson shows how to create high-quality videos with an online editor and keep them on brand.
2 See it in action
- Start from a template and adapt it.
- Use the brand's colors, fonts and logo.
- Keep text short and readable.
- Export in the right format for each channel.
Worked example
A 15-second promo
Frame 1 (3 s): "New this week".
Frame 2 (5 s): the product with one benefit.
Frame 3 (4 s): the price or offer.
Frame 4 (3 s): the logo and a call to action.
Check: captions on, readable at phone size, and the last frame stays long enough to read.
3 Study an example
Example scenario
A small business turns a customer testimonial into a thirty-second branded video using a template. It publishes it the same day.
4 Apply it and download
- Choose a template.
- Add your brand elements.
- Export and review the video.
Worksheet Video checklistOpen, print or save as PDF