1 Learn the concept
Creating mobile-friendly emails is a great way to increase your open rates and campaign performance, because many people read email on their phones. Mobile emails should be readable without zooming, with large tap targets and short content. This lesson explains how to design for small screens.
2 See it in action
- Use a single column layout.
- Make text easy to read and buttons easy to tap.
- Compress images and add alt text.
- Preview on a phone before sending.
Worked example
Fixing an email for phones
Problem: a two-column layout with small links is hard to use on a phone.
Fix: one column, 16-pixel body text, one large button, and images that scale.
Test: send a preview to your phone and tap every link with one thumb.
Result to look for: higher click rates on mobile.
3 Study an example
Example scenario
A newsletter looks good on a laptop but has tiny text and tiny links on a phone. After simplifying to one column and larger buttons, click rates improve.
4 Apply it and download
- Preview your email on a phone.
- List three problems.
- Fix them using the mobile checklist.
Worksheet Mobile email checklistOpen, print or save as PDF