1 Learn the concept
Link building can be a time-consuming and complicated process if you do not know where to look for links. A link from another site is like a recommendation, and search engines treat good links as a sign of trust. This lesson explains how to identify link opportunities and how to earn links without breaking the rules.
2 See it in action
- Quality matters more than quantity.
- Earn links through useful content, partnerships and mentions.
- Look for relevant local and industry sites.
- Never buy links or use schemes that violate search guidelines.
Worked example
A local gym finds links
Sponsor a charity run: the event page links to the gym.
Offer a quote to a local newspaper article about fitness.
List the business in the chamber of commerce directory.
Create a free guide that local clubs share.
Result to look for: a handful of relevant links, not hundreds of weak ones.
3 Study an example
Example scenario
A local gym sponsors a charity run and gets a link from the event's site, plus two from local news. These links are relevant, trustworthy and earned.
4 Apply it and download
- List ten sites that could link to a business.
- Write an outreach message.
- Track responses.
Worksheet Link prospect listOpen, print or save as PDF