1 Learn the concept
Pinterest is often overlooked for social advertising but can be a great option for the right brands. People use it to plan purchases, so ads reach shoppers who are already looking for ideas. This lesson explains the ad options and which kinds of business benefit.
2 See it in action
- Promoted pins look like regular pins.
- Target by keywords and interests.
- Strong visuals and clear text matter.
- Best for home, food, fashion, travel and planning-heavy categories.
Worked example
Promoting a living room pin
Keyword: small living room ideas.
Pin: a styled living room with the text "Small space, big comfort".
Link: the matching product collection.
Budget: $5 a day for 10 days.
Result to look for: clicks to the collection and saves that keep bringing traffic after the ad ends.
3 Study an example
Example scenario
A furniture store promotes a pin of a styled living room linked to the products shown. Shoppers searching for living room ideas click through to browse.
4 Apply it and download
- Decide whether your brand fits Pinterest.
- Choose keywords.
- Plan a small test.
Worksheet Ad budget templateOpen, print or save as PDF