1 Learn the concept
In this lesson we get granular and walk through the steps for putting together your first video. A simple process helps you start: choose an idea, write a short script, film in good light, edit and add captions. You do not need professional equipment to make something people watch.
2 See it in action
- Start with a hook that makes people stop scrolling.
- Keep it short and focused on one idea.
- Film vertically in good light with clear sound.
- Add captions and a simple call to action.
Worked example
Filming a coach's tip
Hook: "Stop doing this stretch before you run."
Steps: show the mistake, then the better stretch, then a short drill.
Captions: add them on screen.
Call to action: "Follow for a tip every week."
Time: write, film and edit in under an hour. Review: did you say the point in the first two seconds?
3 Study an example
Example scenario
A coach films a twenty-second tip: a bold first line, three quick steps and a closing question. She posts it in under an hour.
4 Apply it and download
- Write a hook and a short script.
- Film and edit one video.
- Review it with the checklist.
Worksheet Video storyboard templateOpen, print or save as PDF