1 Learn the concept
Reels are short vertical videos that can reach people who do not yet follow you, which makes them an important format. They reward creativity, a strong opening and content that matches what people want to watch. This lesson explains how Reels work and how to plan and make them.
2 See it in action
- Open with a hook in the first second or two.
- Keep the idea simple and the length short.
- Use captions, since many people watch without sound.
- Post consistently and learn from results.
Worked example
Storyboarding a cake-icing Reel
Shot 1 (0 to 2 s): a finished cake with the text "Smooth icing in 3 steps".
Shot 2 (2 to 15 s): three quick clips of the technique with captions.
Shot 3 (15 to 20 s): the result, and the baker's smile.
Call to action: "Save for your next bake."
Check: watch it on mute. Does it still make sense?
3 Study an example
Example scenario
A bakery shows a thirty-second Reel of icing a cake, with captions and a tip. It reaches many non-followers and brings new customers to the shop.
4 Apply it and download
- Storyboard a Reel with three shots.
- Write the opening line.
- Record, review and improve it.
Worksheet Reel storyboard templateOpen, print or save as PDF