1 Learn the concept
Setting up an Instagram account is not difficult, but a personal account and a business profile are different. A business profile gives you contact options, insights and tools for promotion. This lesson shows how to create a profile that looks professional and tells visitors what you offer.
2 See it in action
- Use a business or creator profile to access insights and contact buttons.
- Choose a clear name, handle and profile image.
- Write a bio that says what you do and for whom.
- Add a link that sends people where you want them to go.
Worked example
A bio that converts
Line 1: "Fresh flowers for weddings and everyday joy."
Line 2: "Ottawa, free delivery over $50."
Line 3: "Order or book a consultation."
Link: one page that lets people order.
Check: could a stranger place an order in two taps?
3 Study an example
Example scenario
A florist's bio says what she sells, where she is and how to order, with one link to her ordering page. A visitor can decide to buy in under ten seconds.
4 Apply it and download
- Draft your bio and choose a link.
- Select a profile image.
- Complete the setup checklist.
Worksheet Instagram setup checklistOpen, print or save as PDF