Worksheet · Paid Advertising · Paid Social
Ad budget template
From the lesson YouTube Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a five-second hook and a thirty-second script.
2Choose an audience.
3Set a test budget.
Worked example to compare with: Opening a bike repair ad
- Weak opening: a logo and "Welcome to Quick Spokes".
- Strong opening: a flat tire on a rainy commute and the line "Stuck with a flat? We fix it today."
- Rest of the ad: show the quick repair, add a customer line and give the address.
- Check: watch the first five seconds with the sound off. Do you understand the offer?
Check yourself
- I can explain "YouTube Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com