Worksheet · Paid Advertising · Paid Social
Ad budget template
From the lesson X Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose one goal and audience.
2Write two versions of the ad text.
3Record your plan in the ad budget template.
Worked example to compare with: Testing two versions
- Version A: "Our new software is here."
- Version B: "Cut invoicing time in half with three simple steps."
- Test: same budget, same audience for one week.
- Result in the example: B has double the click rate, so keep B and write a new challenger.
- Check: change one thing at a time so you know what caused the difference.
Check yourself
- I can explain "X Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com