Worksheet · Freelancing · Freelance Client Management

Proposal template

From the lesson Writing a Marketing Proposal

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Pick a real or imagined client.

2Draft each proposal section in a sentence or two.

3Complete the proposal template.

Worked example to compare with: A one-page proposal outline

  • Goal: help Green Thumb Landscaping book more spring jobs.
  • Approach: refresh the homepage, write three service pages and set up an enquiry form.
  • Deliverables and dates: homepage copy by 7 March, service pages by 14 March, form live by 17 March.
  • Price: $1,200 fixed, half to start and half on delivery. Two rounds of revisions included.
  • Close: "Reply to accept and I will send the invoice."

Check yourself

  • I can explain "Writing a Marketing Proposal" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

Free course worksheet · https://studentmarketers.com