Worksheet · Social Media Marketing · TikTok Marketing
TikTok fit checklist
From the lesson Why You Should Leverage TikTok
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Decide whether TikTok fits your audience.
2List three content ideas.
3Set a posting goal.
Worked example to compare with: A fit check for a plumber
- Audience: homeowners of many ages. Some are on the platform.
- Content ideas: quick fixes, myths and a day on the job.
- Time: two videos a week, about two hours.
- Decision: try it for 60 days and measure enquiries that mention the videos.
- Check: set a stop date, so you can judge fairly.
Check yourself
- I can explain "Why You Should Leverage TikTok" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com