Worksheet · Public Relations (PR) · Public Relations Basics
Media pitch template and press list tracker
From the lesson What Is Public Relations (PR)?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a business and one story it could tell.
2Say who would care about it.
3Choose the PR type that fits.
Worked example to compare with: A newsworthy idea for a bakery
- Not news: "We have new cupcakes."
- News: "Local bakery donates 500 loaves to the food bank every Friday."
- Why: it has a human angle, local impact and a number.
- Check: ask whether a stranger would care about this.
Check yourself
- I can explain "What Is Public Relations (PR)?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com