Worksheet · Influencer Marketing · Influencer Marketing Basics
Influencer outreach and campaign brief template
From the lesson What Is Influencer Marketing?
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a brand and its audience.
2List three types of influencers who could fit.
3Define one campaign goal.
Worked example to compare with: Choosing a tier for a local skincare shop
- Goal: first 100 customers in the city.
- Option A: one mega account, high cost and a mostly non-local audience.
- Option B: five local micro accounts with a loyal audience.
- Choose: B, because the audience is closer to the customer.
- Check: ask each creator where their audience lives.
Check yourself
- I can explain "What Is Influencer Marketing?" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com