Worksheet · Creating Marketing Career Opportunities · Your Marketing Career Profile

Personal brand and career profile workbook

From the lesson What Is a Career Profile?

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Create a document with headings for skills, experience, projects, results and goals.

2Fill in at least three items under each heading.

3Review and update it each month.

Worked example to compare with: Using a profile to answer a job post

  • Job post asks for: social media experience and basic analytics.
  • Pull from the profile: a three-month social media project (grew weekly engagement), a course report on analytics, a mentor reference.
  • Application: one paragraph per requirement, each with a result and a link.
  • Time saved: about twenty minutes instead of two hours, because the evidence is already collected.
  • Check: update the profile every month so nothing is forgotten.

Check yourself

  • I can explain "What Is a Career Profile?" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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