Worksheet · Copywriting · Copywriting
Copy brief and headline worksheet
From the lesson Website Copywriting
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Rewrite a paragraph of vague copy.
2Add a clear call to action.
3Use the copy brief and headline worksheet.
Worked example to compare with: Rewriting a hero section
- Before: "Welcome to Green Thumb Landscaping. We offer many landscaping services."
- Questions to answer: who is this for, what is the benefit and what should the visitor do?
- After headline: "A lawn you will be proud of, without giving up your weekends."
- After subhead: "Weekly mowing and seasonal care for homes in Ottawa. Get a free quote in 24 hours."
- After button: "Get my free quote".
- Check: a visitor should know what you do and what to do next within five seconds.
Check yourself
- I can explain "Website Copywriting" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com