Worksheet · Content Marketing · Content Marketing Basics
Editorial calendar and content brief template
From the lesson Video
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose one video topic.
2Write a short outline.
3Record a test clip.
Worked example to compare with: Planning a video for a bike shop
- Topic: how to fix a flat tire.
- Hook: "Flat tire? You can fix it in five minutes."
- Steps: remove the wheel, find the leak, patch, reinstall.
- Close: "Need a tube or a patch kit? Link below."
- Check: watch it with the sound off. Are the steps still clear from the captions?
Check yourself
- I can explain "Video" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com