Worksheet · Digital Marketing · Business Basics
Value proposition worksheet
From the lesson Value Proposition
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your value proposition in one sentence.
2Ask three people to say back what it means.
3Revise it and complete the value proposition worksheet.
Worked example to compare with: Writing a value proposition in one pass
- Formula: For [customer] who [need], [product] is a [category] that [main benefit]. Unlike [alternative], we [difference].
- Draft: For small offices that cannot afford downtime, FixFast is a laptop repair service that returns your machine the same day. Unlike big-box repair counters, we come to you and refund the fee if we miss the deadline.
- Revised: Same-day laptop repair for small offices, or it is free.
- Check: show it to five people and ask what the business does. If three or more answer correctly, it works.
Check yourself
- I can explain "Value Proposition" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com