Worksheet · Social Media Marketing · LinkedIn
Engagement log
From the lesson User Engagement
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write a post that ends with a question.
2Publish and reply to every comment.
3Note what you learned.
Worked example to compare with: Writing and following up on a post
- Draft: a short story, one lesson and one question.
- Publish: on a weekday morning.
- Follow up: reply to every comment within a few hours.
- Review: which questions drew the most answers?
- Result to look for: a pattern of topics your audience likes.
Check yourself
- I can explain "User Engagement" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com