1 Learn the concept
Typography is the art of arranging type, including letters and characters. It is more than choosing the right typeface; it also involves size, spacing, alignment and how the type fits with other elements. Good typography makes text easy to read and gives a design personality. This lesson explains the basics.
2 See it in action
- Choose typefaces that suit the message and are easy to read.
- Limit yourself to two or three fonts.
- Use size and weight to show hierarchy.
- Adjust spacing so text is comfortable to read.
Worked example
Choosing fonts
Pick: one serif for headlines and one sans-serif for body text.
Avoid: more than two fonts.
Check: body text is at least 16 pixels on screens.
Result to look for: a layout that is easy to read and looks consistent.
3 Study an example
Example scenario
A designer uses one serif font for headlines and a clean sans-serif for body text, in a few consistent sizes. The page looks organized and readable.
4 Apply it and download
- Choose two fonts that work together.
- Set a headline, subheading and body style.
- Record them in your style guide.
Worksheet Brand style guide templateOpen, print or save as PDF