Worksheet · Digital Marketing · Marketing Basics
Media mix planner
From the lesson Types of Media
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List one example of paid, owned and earned media for a business you know.
2Say which one it relies on most.
3Complete the media mix planner.
Worked example to compare with: A mix for a restaurant opening
- Paid: a small local ad for opening week, $200.
- Owned: a menu page, an email signup and opening-week photos on the restaurant's own profile.
- Earned: invite two local food bloggers and ask happy guests to leave reviews.
- Result to look for: reservations from the ad, signups from the website and a handful of reviews and mentions.
- Takeaway: each type does a different job, so a plan with only one is fragile.
Check yourself
- I can explain "Types of Media" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com