Worksheet · Public Relations (PR) · Pitching the Media

Media pitch template and press list tracker

From the lesson Types of Media Pitches

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Brainstorm three stories.

2Choose a pitch type for each.

3Pick the strongest.

Worked example to compare with: Choosing the type

  • Situation: a gym is opening a free class for seniors.
  • Best type: a feature pitch about a 72-year-old member who started training last year.
  • Why: a human story is more memorable than an announcement.
  • Check: include a visual angle for the camera.

Check yourself

  • I can explain "Types of Media Pitches" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

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