Worksheet · Paid Advertising · Paid Social
Ad budget template
From the lesson TikTok Advertising
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose an organic video to promote.
2Write a call to action.
3Plan a small test.
Worked example to compare with: Turning a good organic video into an ad
- Pick: the organic video with the best watch time.
- Keep: the opening, the voice and the captions.
- Add: a clear call to action in the last seconds.
- Test: run it with a small budget against a fresh variation.
- Result to look for: a similar watch time to the organic version.
Check yourself
- I can explain "TikTok Advertising" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com