Worksheet · Public Relations (PR) · Public Relations Basics
Media pitch template and press list tracker
From the lesson The Value of PR
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose a goal for a business.
2Match it to two strategies.
3Outline the first step.
Worked example to compare with: Drafting a short statement
- Situation: a product was shipped with a mislabeled ingredient.
- Statement: "We found a labeling error on batch 42. If you bought it, stop using it and contact us for a refund. We are reviewing our process so it does not happen again."
- Why it works: clear action, no excuses and a promise to fix.
- Check: avoid blaming others or minimizing the risk.
Check yourself
- I can explain "The Value of PR" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com