Worksheet · Email Marketing · Email Content
Welcome email sequence template
From the lesson Subject Lines
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write ten subject lines for one email.
2Choose two to test.
3Record the open rates.
Worked example to compare with: Testing two subject lines
- Send A to 10 percent of the list and B to another 10 percent.
- A: "Our spring sale starts today". B: "Save 20% on pots until Sunday".
- Result in the example: B has a higher open rate.
- Send B to the rest of the list.
- Check: do not trick people. Subject lines that mislead break trust and rules.
Check yourself
- I can explain "Subject Lines" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com