Worksheet · Marketing Analytics · Marketing Data
Marketing KPI dashboard
From the lesson Social Media Benchmarks
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pull the last three months of social data.
2Calculate engagement rate for each platform.
3Set targets.
Worked example to compare with: Calculating engagement rate
- A post reached 2,000 people.
- It received 60 likes, 12 comments and 8 shares: 80 interactions.
- Engagement rate: 80 / 2,000 = 4 percent.
- Compare: to your own past posts to see what is above or below normal.
- Result to look for: a pattern across several posts, not a single result.
Check yourself
- I can explain "Social Media Benchmarks" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com