Worksheet · Digital Marketing · Business Basics
Small business profile
From the lesson Small Businesses
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pick a small business you know and describe what it sells and to whom.
2List its three biggest challenges.
3Write one marketing opportunity it is not using yet.
Worked example to compare with: Imagine a neighborhood bakery
- Goal: bring in more weekday customers without hiring anyone.
- Situation: Maria bakes from 4 a.m. and serves customers until 6 p.m., so she has about an hour a week for marketing. Her online listing shows the wrong opening hours and has no photos.
- Plan: a marketer fixes the listing first (hours, photos, menu), asks happy regulars for reviews, and turns one photo session into three posts a week.
- Result to look for: more calls and walk-ins from the listing, and a steady trickle of new reviews within a month.
- Takeaway: the best first moves for a small business cost almost nothing and fit around an owner's limited time.
Check yourself
- I can explain "Small Businesses" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com