Worksheet · Marketing Analytics · Marketing Data
Marketing KPI dashboard
From the lesson Site Benchmarks
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Record your current site numbers.
2Set targets for three metrics.
3Add them to the KPI dashboard.
Worked example to compare with: Using a benchmark
- Your conversion rate: 1.4 percent. Benchmark: 2.4 percent.
- Gap: your site is about 42 percent below the benchmark.
- Hypothesis: the checkout is too long.
- Action: shorten the checkout and test.
- Check: compare against similar businesses, not all websites.
Check yourself
- I can explain "Site Benchmarks" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com