Worksheet · E-Commerce Business Basics · Ecommerce Basics

Store launch checklist

From the lesson Shopify

NameDate

Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.

1Plan your store: name, theme, five products.

2Prepare photos and descriptions.

3Work through the store launch checklist.

Worked example to compare with: A launch week plan

  • Day 1: pick a theme and write the store name and tagline.
  • Day 2: photograph five products in daylight against a plain background.
  • Day 3: write descriptions with features and benefits, and set prices.
  • Day 4: connect payments, set shipping and place a test order.
  • Day 5: write the returns policy, ask three friends to test the store, and fix what they find.

Check yourself

  • I can explain "Shopify" in one sentence.
  • I used a real business or project, not just an idea.
  • I know what I will do next, and by when.

Notes

Back to the lesson

Free course worksheet · https://studentmarketers.com