Worksheet · SEO (Search Engine Optimization) · On-page SEO
Keyword research and on-page SEO checklist
From the lesson SEO URLs
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Review five URLs on a site.
2Rewrite any that are unclear.
3Apply the on-page checklist.
Worked example to compare with: Cleaning up three addresses
- Before: example.com/page1 After: example.com/services/custom-cakes
- Before: example.com/blog/2024/03/post-52 After: example.com/blog/how-to-store-bread
- Before: example.com/?p=12 After: example.com/about
- If you change an existing address, set up a redirect so old links still work.
- Check: could someone guess what the page is about from the address alone?
Check yourself
- I can explain "SEO URLs" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com