Worksheet · Paid Advertising · Search Ads
Quality checklist
From the lesson Quality Score
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Review one campaign's ads and pages.
2List three improvements.
3Use the quality checklist.
Worked example to compare with: Splitting an ad group
- Before: one ad group with "math tutor", "physics tutor" and "exam prep" sending everyone to one page.
- After: three groups, each with matching ads and its own page.
- Result to look for: higher relevance scores and lower cost per click.
- Check: change one variable at a time so you can see what helped.
Check yourself
- I can explain "Quality Score" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com