Worksheet · Public Relations (PR) · Pitching the Media
Media pitch template and press list tracker
From the lesson PR Tools and Measurements
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Set up a pitch tracker.
2Set up alerts for the brand name.
3Choose three PR metrics.
Worked example to compare with: A simple tracker
- Columns: date, outlet, link, reach, tone and visits.
- Add: a campaign tag to the link you share so you can see traffic in analytics.
- Review: monthly, and note which pitch brought the most coverage.
- Result to look for: a clear record to improve the next pitch.
Check yourself
- I can explain "PR Tools and Measurements" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com