Worksheet · Social Media Marketing · Instagram
30-day content calendar
From the lesson Posting Schedule
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Find your best days and times from insights.
2Choose a posting frequency.
3Set your schedule in the 30-day content calendar.
Worked example to compare with: A four-week test
- Week 1: post at lunch. Week 2: evenings. Week 3: mornings. Week 4: back to the best.
- Record reactions for each post.
- Result in the example: evenings average 83 reactions, so the schedule shifts to 7 p.m.
- Check: keep other things equal, and use your own insights, not these numbers.
Check yourself
- I can explain "Posting Schedule" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com