Worksheet · Content Marketing · Content Marketing Basics
Editorial calendar and content brief template
From the lesson Podcast
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Decide whether a podcast suits your goals.
2Outline a format.
3List ten episode ideas.
Worked example to compare with: A 20-minute episode outline
- Topic: how a local baker handles a rush week.
- Intro: 0:00 to 0:30.
- Interview: 0:30 to 15:00, with three planned questions.
- Takeaway: 15:00 to 18:00.
- Call to action: 18:00 to 20:00.
- Check: one idea per episode keeps listeners with you.
Check yourself
- I can explain "Podcast" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com