Worksheet · Influencer Marketing · Brands and Influencers
Influencer outreach and campaign brief template
From the lesson Picking the Right Influencer
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List five candidate creators.
2Score them on audience, fit and engagement.
3Choose the best two.
Worked example to compare with: Comparing two candidates
- Candidate 1: 200,000 followers, comments are mostly emojis and generic praise.
- Candidate 2: 20,000 followers, detailed comments and questions about products.
- Decision: Candidate 2, because the audience is engaged.
- Check: ask for audience location and age screenshots from their analytics.
Check yourself
- I can explain "Picking the Right Influencer" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com