Worksheet · Social Media Marketing · LinkedIn
Profile checklist
From the lesson Optimizing Your LinkedIn Profile
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Rewrite your headline.
2Rewrite your summary in four sentences.
3Complete the profile checklist.
Worked example to compare with: Rewriting a summary
- Opening: who you help and what you do.
- Middle: two or three results with numbers.
- Close: how to contact you.
- Example: "I help local businesses explain what they do in plain language. I wrote a newsletter for 300 members and run a weekly social calendar. Message me if you want to talk marketing."
- Check: remove any sentence that could describe anyone.
Check yourself
- I can explain "Optimizing Your LinkedIn Profile" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com