Worksheet · Paid Advertising · Search Ads
Ad budget template
From the lesson Microsoft Ads
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Decide if Microsoft Ads fits your audience.
2Plan a small test.
3Compare results to your main platform.
Worked example to compare with: A small test
- Import: copy the best-performing search campaign.
- Budget: 15 percent of the main platform's budget.
- Run: four weeks.
- Compare: cost per lead and lead quality.
- Decision: keep it if cost per customer is similar or lower.
Check yourself
- I can explain "Microsoft Ads" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com