Worksheet · Social Media Marketing · Instagram
Social KPI tracker
From the lesson Measuring Engagement
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pull five posts' metrics.
2Compare them by type.
3Decide one change to make.
Worked example to compare with: Comparing a photo and a carousel
- Photo: reach 4,000, 140 likes, 6 comments, 4 shares, 10 saves. Engagement rate is 160 ÷ 4,000 = 4%.
- Carousel: reach 3,000, 120 likes, 18 comments, 12 shares, 30 saves. Engagement rate is 180 ÷ 3,000 = 6%.
- Reading: the carousel reached fewer people but drew far more saves, which signals value.
- Decision: make more carousels for tips, and use photos for personality.
Check yourself
- I can explain "Measuring Engagement" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com