Worksheet · Digital Marketing · Marketing Basics
Data tracking sheet
From the lesson Measuring Data
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pick one goal and the one metric that best tracks it.
2Write where the number comes from and how often you will check it.
3Complete the data tracking sheet.
Worked example to compare with: Catching a data problem before it misleads you
- Report: "500 sign-ups this month."
- Check: the form platform shows 410 sign-ups.
- Cause: 90 of the 500 were duplicate entries and test submissions counted twice.
- Math: 500 minus 90 equals 410, which matches the form platform.
- Takeaway: always reconcile a number against its source before you report it.
Check yourself
- I can explain "Measuring Data" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com