Worksheet · Paid Advertising · Search Ads
Match type chart
From the lesson Match Types
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose five keywords and assign match types.
2Say why for each.
3Review search terms weekly.
Worked example to compare with: Tightening a keyword list
- Before: "flowers" on broad match brings searches such as flower names and flower photos.
- After: "wedding flowers ottawa" on phrase and exact match, plus negatives for "free" and "photos".
- Result to look for: fewer irrelevant clicks.
- Check: review the search terms report weekly and adjust.
Check yourself
- I can explain "Match Types" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com