Worksheet · Digital Marketing · Marketing Basics
Marketing glossary template
From the lesson Marketing Terms
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Pick ten terms from this lesson and write each in your own words.
2Find one example of each in a real report or campaign.
3Save them in your marketing glossary template.
Worked example to compare with: Reading a one-line report
- Report: "Last week: 12,000 impressions, 3,000 reach, 240 clicks and 12 purchases."
- Frequency: 12,000 impressions divided by 3,000 reach means each person saw the ad about four times.
- Click-through rate: 240 divided by 12,000 is 2%.
- Conversion rate: 12 divided by 240 is 5%.
- Takeaway: knowing the terms turns a line of numbers into a story about where people dropped off.
Check yourself
- I can explain "Marketing Terms" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com