Worksheet · Email Marketing · Email Content
Link plan
From the lesson Links
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Choose the main action for an email.
2Write the link text.
3Add tracking and test it.
Worked example to compare with: Counting clicks
- Before: seven links and 1.2 percent of readers clicked.
- After: one main button and one supporting link, and 2.4 percent clicked.
- Math: the click rate doubled, so twice as many people reached the offer.
- Check: test the change on another campaign to confirm.
Check yourself
- I can explain "Links" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com