Worksheet · SEO (Search Engine Optimization) · On-page SEO
Keyword research and on-page SEO checklist
From the lesson Keyword Research
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1List twenty terms customers might use.
2Check them with a keyword tool.
3Choose your top five with the keyword research worksheet.
Worked example to compare with: Choosing keywords for a bakery
- Brainstorm: custom cakes, birthday cake, wedding cake, gluten-free cake.
- Check: "birthday cake near me" has many searches and a clear local buyer.
- Choose: one main keyword per page, such as "custom birthday cakes Ottawa".
- Competition: look at the top results. If only big chains appear, you may need a more specific phrase.
- Check: write the keyword and the page it belongs to in the worksheet.
Check yourself
- I can explain "Keyword Research" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com