Worksheet · Paid Advertising · Search Ads
Keyword list
From the lesson Keyword Planner
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Build a list of twenty keywords.
2Group them into three themes.
3List negative keywords.
Worked example to compare with: Finding negative keywords
- Search terms report: people searched "free tutoring" and "tutor jobs".
- Problem: they will not pay for tutoring.
- Fix: add "free" and "jobs" as negative keywords.
- Result to look for: lower spend on clicks that never convert.
- Check: review search terms every week for the first month.
Check yourself
- I can explain "Keyword Planner" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com