Worksheet · Social Media Marketing · LinkedIn
LinkedIn goals sheet
From the lesson Intro to LinkedIn
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Write your LinkedIn goal.
2List who you want to reach.
3Plan your first three posts.
Worked example to compare with: Setting a LinkedIn goal
- Goal: attract two to three consulting enquiries a month from small businesses.
- Audience: owners of local shops.
- Plan: one post a week sharing a lesson from client work and ten thoughtful comments on others' posts.
- Check: after 90 days, count enquiries that mention your posts.
Check yourself
- I can explain "Intro to LinkedIn" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com