Worksheet · Copywriting · Branding
Brand worksheet
From the lesson Intro to Branding
Work through each step on paper or on screen. Use a real business, a project of your own or a friend’s idea. Keep this page for your portfolio.
1Describe a brand you admire in five words.
2List three things that make it consistent.
3Describe your own brand in the brand worksheet.
Worked example to compare with: A one-page brand snapshot
- Brand: a neighborhood coffee shop.
- Visual: warm brown and cream, a hand-drawn cup logo, photos of real regulars.
- Verbal: friendly and plainspoken, names drinks simply, signs notes "See you tomorrow."
- Experience: staff remember orders, a loyalty card, cups washed and reused for dine-in.
- Values: local sourcing and everyone is welcome.
- Check: if you hid the logo, could a customer still tell it was this café from the voice, the service and the look?
Check yourself
- I can explain "Intro to Branding" in one sentence.
- I used a real business or project, not just an idea.
- I know what I will do next, and by when.
Notes
Free course worksheet · https://studentmarketers.com